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GolfProHelp.com Newsletter
http://www.GolfProHelp.com
golfprohelp@gmail.com
Issue 30, December, 2002
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In this issue:
* In The News
* Sponsor
* GolfProHelp.com Resources
* The Big 6 with... Ahead
* Knowing the Rules
* Calendar
* Classified
* Current Giveaways
* Press Releases
* Subscribe/Unsubscribe Info
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* In The News
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The National Golf Course Owners Association has introduced a new resource for members and non-members interested in purchasing or selling a golf course called The Golf Course Market. The Golf Course Market includes a website (http://www.golfcoursemarket.com) and a new section of Golf Business magazine and is an open marketplace for buyers, sellers and anyone else involved in the real-estate transaction process.
Matrix Golf announces the Matrix SSTM, a scoring system that allows golfers at different locations to compete against each other by adjusting factors for course difficulty, conditions and weather. The system is well suited to corporations and associations wishing to hold tournaments in locations nationwide. For more info, visit: http://www.matrixgolf.com/
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* Sponsor
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If you are serious about planning and organizing a golf tournament and having fun while making profits then you owe it to yourself to download a FREE REPORT titled, "How To Plan & Operate A Golf Event For Fun & Profit...Simply & Easily". Because leadership today requires YOU be and excellent organizer. Click here for hundreds of "insider secrets" that will generate an additional $2,000-$5,000 in profits at your next planned golf event... guaranteed.
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* GolfProHelp.com Resources
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How to advertise
in the newsletter and on the site:
http://www.golfprohelp.com/advertise.asp
How to post a
classified ad:
http://www.golfprohelp.com/classified_form.asp
Archive of GolfProHelp.com
Newsletters:
http://www.golfprohelp.com/Archive/index.asp
Up to the minute
golf news:
http://www.golfprohelp.com/news.asp
Add your golf-related
business to our directory:
http://www.golfprohelp.com/addlink.asp
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* The Big 6 with... Ahead
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1. Who - Who are you?
Ahead, located
in New Bedford, Massachusetts, is a designer and marketer of branded
golf headwear. CEO Ken Shwartz founded Ahead with a simple objective-make
golfers, club professionals and retailers happy by revamping the moribund
headwear category, and in the process, shake up the golf industry
with a new vitality and desire to break from the past. The Ahead brainstorm
came to Shwartz during a hiatus from his previous experience in headwear
as a 12-year veteran with Universal Industries. Shwartz used his new-found
free time to take up golf; he couldn't resist scrutinizing the pro
shops-especially the cap displays-at every course he played. Shwartz
quickly realized that there was precious little difference in golf
headwear from shop to shop. The caps offered the standard logo of
the course or club in a few primary color offerings, but nothing more
exciting than that. He formulated a strategy steeped in the belief
that golf headwear needed to be more creative, focusing on adding
never-before-seen graphics and more appealing colors.
2. What - What product/service do you provide to the golf community?
Headwear/Personalized Headwear! Additionally, Ahead has recently expanded its product offerings to include Ahead Authentics, its inaugural apparel line, the Kate Lord Collection, a fashionable women's line of straw hats and visors, and a "Heavy Metal" line of golf accessories. Furthermore, Ahead heads into the holiday season by unveiling the perfect gift for your favorite golfer, the "Ahead Gift Box Set," which features an array of customized and personalized Ahead products. The foundation of the company is still Headwear, and Ahead's ability to personalize headwear with the Aheaderizer- a computerized stitching machine. The Aheaderizer, launched in December 2001, is presently featured in more than 1000 golf shops. In addition to providing golfers with a personalized experience, the Aheaderizer provides golf pros with an additional revenue stream and an opportunity to provide a fun vehicle for their customers. Headwear sales have increased by an average of 30 percent at the golf shops that are equipped with the machine.
The Ahead gift boxes range from $20 (SRP) packages (cap with logo, ball-marker, divot-repair tool, customized gift box) to $75 (SRP) packages (Personalized Ahead Authentics garment, Personalized ball-marker cap, ball-marker, engraved divot repair tool, engraved bag tag, ball-marker keyholder and customized gift box.) Each Ahead Gift Box can be customized and personalized to meet the needs of every golfer-from the merchandise included in the set to the personalization of the cap, apparel, and even the gift box itself!
3. How - How does Ahead work?
Ahead revolutionized the Headwear Industry with their creativity and innovative graphics and designs. Furthermore, they have established a new industry trend that focuses on personalization and customization. GolfWorld Business continues to praise Ahead, featuring the company in the "What's Hot" section, as the leader in the industry.
Additionally,
Ahead makes life much easier for buyers by providing their own displays.
All products under the Ahead umbrella can be complemented with handcrafted
wood fixtures, POP pedestals, signs and mirrors that are designed
and
sculpted at Ahead's on-site woodshop. The fixtures and POP pedestals
provide appealing displays made specifically for the Ahead product
line.
4. Where - Where do you sell Ahead products?
Green-grass shops, off course retail locations, resorts
5. When - When did you begin, and how long have you been in business?
The company was founded in 1995, with the first office located in the basement of the Shwartz residence, with five employees. Today, Ahead's headquarters is in a 100,000 square foot facility located in New Bedford, Mass with more than 300 full-time employees.
6. Why - Why should someone purchase Ahead products instead of the competition?
Ahead has established itself as an industry leader. The company has revolutionized the headwear industry and is providing golf professionals with additional revenue streams through their customization and personalization options. They also continue to provide golfers with unmatched quality headwear, and now apparel as well. Ahead offers great margins for golf pros, and with the addition of the customization and personalization options, the revenue streams are even greater. The Aheaderizer has been referred to as a "$10 printer" by many golf professionals.
If you'd like to participate in "The Big 6", and have you're
golf company highlighted here in future months, please send answers
to "The Big 6" to golfprohelp@gmail.com.
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* Knowing The Rules
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My Rules discussion for December occurred in a MN Senior Amateur, August 2002:
Your drive went astray on #8 at Stonebrooke Golf Club (Shakopee, MN)** -- the short, uphill par 4 (forward tees are 195 yards); astray and left toward the OB stakes. However, you've found your ball, not affected by the OB stakes, but quite affected by the tree line and underbrush. You've a difficult shot and a remote chance of successfully getting back into the fairway. What do you do?
You may declare your ball unplayable. When you have an unplayable ball situation, there are three options for relief. Each option has an associated one stroke penalty; and they are as follows:
1. Return to
the spot as near as possible from which you last hit. (Since you would
be returning to the tee, you may re-tee.)
2. Line up the point where the ball currently rests with the hole
and back up on that line as far as you'd like. (In this particular
scenario, #2 is probably not a viable option given the tree line,
underbrush, and eventual OB stakes.)
3. Drop a ball within two club-lengths of the unplayable ball, no
nearer the hole. (When using this option, measure two club-lengths
from the ball, NOT the condition [the tree line] which renders the
ball unplayable. Then drop the ball, from shoulder height. The ball
must hit a part of the course within the two club-lengths, no closer
to the hole, but thereafter may roll up to two club-lengths, no closer
to the hole.)
Note: None of these options include bringing the ball back in-the-line-of-flight. Line-of-flight is a misnomer and is not found anywhere within the Rules of Golf.
**The regular and championship tees for #8 (355 - 405 yards) give the player a 150 - 200 yard carry across a lake with a pontoon ride necessary to complete the hole.
by Lynn Hannula
http://www.whatistheruling.com/
Lynn is an avid golfer and rules official in the state of Minnesota,
and licensed by the USGA (and RCGA) to publish What is the Ruling?!
in North America.
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* Calendar
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December 11-13,
2002
33rd annual Grow and Mow Expo
Gwinnett Civic & Cultural Center
Duluth, Georgia
Phone: 800.687.6949
Web: http:/www.turfgrass.org
January 3-5,
2003
Kentucky Golf Show
Kentucky Fair & Exposition Center, West Hall
Louisville, Kentucky
Phone: 800.968.5531
Email: johnvalant@golfexpos.com
Web: http://www.golfexpos.com/
January 4-5,
2003
Florida First Coast Golf Show
Omni Auditorium, Fort Lauderdale, FL
Phone: 904.223.0498
Web: http://firstcoastgolfshows.com/
January 5-8,
2003
PGA/USGA Workshop on the Rules of Golf
Port St. Lucie, FL
Web: http://www.pgalinks.com/
January 6 - March
13, 2003 (Winter Session)
The Rutgers Professional Golf Turf Management School Office of Continuing
Professional Education, Rutgers University, Cook College
New Brunswick, NJ 08901
Phone: 732.932.9271
Email: wohl@aesop.rutgres.edu
January 9-12,
2003
PGA/USGA Workshop on the Rules of Golf
Charleston, SC
Web: http://www.pgalinks.com/
January 10-12,
2003
VirginiaFairways.com Golf Show
600 E. Laburnum Ave.
Richmond, VA 23222
Phone: 800.441.0013
Email: chris@royalshows.com
Web: http://www.royalshows.com/
January 10-12,
2003
Greater Columbus Golf Show
Franklin County Veterans Memorial
Columbus, OH
Phone: 800.939.0040
Email: northcoast@cybergate.net
January 12-15,
2003
PGA/USGA Workshop on the Rules of Golf
Phoenix, AZ
Web: http://www.pgalinks.com/
January 12-16,
2003
National Institute of Golf Management
Oglebay Resort and Conference Center, Wheeling, WV
Phone: 561.744.6006
Web: http://www.ngf.org/
January 17-19,
2003
Greater Washington Golf Show
Capital Expo Center
Chantilly, VA
Phone: 800.939.0040
Email: northcoast@cybergate.net
January 17-19,
2003
Lexington Golf Show
Heritage Hall, West Hall
Lexington, Kentucky
Phone: 800.968.5531
Email: johnvalant@golfexpos.com
Web: http://www.golfexpos.com/
January 20-22,
2003
The Super Show
Sands Expo Center - Venetian Convention Complex
Las Vegas, NV
Phone: 800.327.3736
Web: http://www.thesupershow.com/
January 22, 2003
Association of Golf Merchandisers Orlando Retail Show
The Peabody, Orlando, FL
Phone: 480.836.8250
Web: http://www.agmgolf.org/
January 23-26,
2003
PGA Merchandise Show
Orange County Convention Center, Orlando, Florida
Phone: 800.840.5628
Web: http://www.pgaexpo.com/
January 29 -
February 2, 2003
Greater Philadelphia Golf Show
Ft. Washington Expo Center
Ft. Washington, PA
Phone: 800.939.0040
Email: northcoast@cybergate.net
If you have an event that you'd like added to the calendar, please complete the form at http://www.golfprohelp.com/event_form.asp
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* Classified Section
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What is the Ruling?! 2003, a page-a-day desk calendar: 1) daily question-and-answer based on the Rules of Golf, 2) spiral-bound, indexed volume for easy reference & review, 3) licensed by the USGA & RCGA, 4) inspires use, providing both challenge and enjoyment. Visit http://www.whatistheruling.com or call 763-263-5100.
Is your web site getting the traffic it deserves? Is it "search engine friendly"? We can help you make your site more popular with the engines, and drive more traffic to your site. Visit http://www.onlinegolfsolutions.com for more information.
To add your golf-related advertisement here, and reach over 1,000 members of the golf community, please visit http://www.golfprohelp.com/advertise.asp
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* Current Giveaways
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This month we have 7 giveaway items:
Toucan Golf
http://www.toucangolf.com/
Three (3) leather bag tags, laser engraved with the winners name.
Gean Edwards
http://www.gean-edwards.com/
One (1) pack of three (3) pair of golf socks, complete with a small
magnet and ball marker. All Gean-Edwards socks are 100% made in the
U.S.A. by adults who care about your satisfaction. Quality costs a
little more, but we believe your foot comfort is worth every penny.
Online Golf Solutions
http://www.onlinegolfsolutions.com/
Three (3) folding golf caddies, with 5 tees, a divot tool, a ball
marker, and a pencil, all with the Online Golf Solutions logo.
These items can be viewed online at: http://www.golfprohelp.com/giveaway.asp
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* Press Releases
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The press releases for last month are:
NOV 25 - True
Center Persimmon Insert Finishes First in Putter Testing
NOV 21 - Diamond Golf Tees: Golf's Finest Gift
NOV 21 - Swiss Electric Caddies Manufacturer Looking For Partnership
NOV 20 - Virtual Golf Gaming Site Launched by Connecticut Firm
NOV 19 - McArthur Towel and Sports Introduces New Design on USA Theme
Head Covers and Golf Towels
NOV 19 - Introducing the World Business Golf Challenge (WBGC)
NOV 15 - New Golf Product Announced--Upright Caddy
NOV 14 - New South Media Launches Golf Giveaway
NOV 14 - Matrix Scoring System Makes National Golf Tournaments More
Accessible
NOV 12 - SMT Golf Wins The Season Ending LDA Tour Championship
NOV 12 - BogeyPro is a Top Golf Gift by GOLF Magazine
NOV 12 - Course graduates to GPS; ParView joins Alumni at The University
Club
NOV 08 - N-Systems Expands Digital Opportunities to Golf Courses
NOV 08 - Strategic Shaft Technologies, L.C., Retains Jamison Communications
for Media and Public Relations
NOV 08 - ParView finds more "Gold" out West
NOV 05 - InVicta Club World Alliance - Major ICN Alliance Announced
NOV 04 - Perfect-Tee(TM) wins big at RE/MAX World Championship
To read these online, please visit: http://www.golfprohelp.com/Press_Releases/
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* Subscribe/Unsubscribe Info
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