How To
Run A Golf Tournament
Twelve to Nine Months
in Advance
1.
Select a Golf Course, Date and Time
The key to a good turnout is proper planning. Golf courses start booking
outings a year in advance. Choose a location and time best suited for
your needs. Decide on the format of the tournament because that will
help your determine whether your event requires tee times or a shotgun
start.
2.
Select a Tournament Director
This person should be detail oriented and dedicated to your cause. The
tournament director does not have to be the greatest golfer but has
at least played in a few golf tournaments.
3.
Choose a Cause
Why do you want to hold a golf tournament? The answer to this question
will decide your theme of the tournament and who will participate in
the event.
4.
Select On-Course Contests and Events
Contests during your tournament will keep your golfers interested and
looking forward to the next hole. Try to have at least one contest per
nine holes and make certain to reward your winners with a prize. (Hole-In-One
Contest, Closest To Pin, Longest Drive, Straightest Drive, etc.)
5.
Determine Additional Activities
If you plan to include food and refreshment services, pre-tournament
contests, auctions, raffles, guest speakers, etc. make sure to account
for the space and supplies necessary.
6.
Create a Budget
Determine your entry fee by what your target market can bear and plan
your expenses around that. Make sure you budget for any surprise expenses.
Nine
Months in Advance
1.
Sign Up Volunteers
You will need at least 3-5 volunteers on site the day of the tournament
and as many you can get to help with selling sponsorships.
2.
Plan Publicity
The more exposure your tournament receives, the more participants and
sponsors you will get. Besides the entry form, there are many other
ways to publicize your tournament.
- Radio and
TV: Search for free opportunities to announce your tournament. Public
service announcements, local talk shows, press conferences, and
local calendars of events are all effective.
- Newspapers:
Local shoppers guide and other free publications are a good way
to get the word out. Create a press release kit for your tournament
to receive free
advertisement. Placing an ad in the local paper can be very effective
but very costly.
- Signs and
Banners: Place them in high traffic intersections and other areas.
- Flyers and
Posters: Post them at golf courses, offices, local stores, etc..
3.
Sell Sponsorships
Selling sponsorships is the way to acquire the commitment that leads
to a successful tournament. Sponsorships should be developed between
the tournament and local businesses. Design various levels of sponsorship.
Each level should entail some form of tournament recognition and participation.
Various levels may include:
- Title Sponsor:
company name would appear on all golf marketing materials, playing
spots, tee sponsor signs, reception signs, etc..
- Supporting
Sponsors: receive hole sponsorship signs and playing spots.
- Hole Sponsor:
receive hole sponsorship sign and program listing.
- Registration,
Mulligans, Beverage Cart, & Reception Sponsor: logo and/or message
would be placed on signs at the respective locations.
- Arrival Package
Sponsor: logo and/or message would be placed on all tees, repair
and golf balls.
The
key to selling sponsorships is to convey to your sponsors that they
are getting their moneys worth.
Six
Months in Advance
1.
Order Invitations
Make sure your invitation is appealing because this is your primary
source in attracting participants. The invitation has to be laid out
with as much detail as possible. These are the essential pieces of information
needed:
Name
of tournament and title sponsor
Date and time
Name, address and telephone number of the tournament director
Entry fee
Entry deadline
What is included in the entry (green fees, cart, dinner, arrival packages,
etc.)
Prizes and contests
Name, address and telephone of participant
Name, address and telephone of others on team
Handicap
Foursome Preferences
Shirt size
2. Create list of Possible Participants
This list could range from employees and their family members to local
businesses.
3.
Finalize Food and Refreshment
Decide on the menu, beverages, entertainment, and decorations. Make
sure the room you are using can accommodate your tournament size.
Three
Months in Advance
1.
Order Arrival and Reception Packages
Arrival packages are given to each participant and should at least include
balls, tee packs, towel and a hat. Reception packages should cover all
on course contests and 1st through 3rd places. Order packages as soon
as possible because logo and embroidery work takes a few weeks.
2.
Start Advertising
Determine how many signs, banners, flyers, etc. you will need to advertise
your tournament.
3.
Distribute Invitations
Make sure you order some extra invitations for last minute requests
and some to distribute to local business and friends.
4.
Finalize All Tournament Activities
If you are planning for guest speakers or entertainment, make final
confirmation. Purchase and gather all your raffle and auction items.
Secure Hole In One, putting and other contests. Find sponsors for all
your contests to increase profit. Order all your tee signs.
One
Month in Advance
1.
Confirm Tee Times
Contact the golf course to keep them up to date on your progress. Confirm
tee times and other services they are providing.
2.
Confirm Food and Refreshments
Once again, keep the staff updated with times, dates, and anticipated
number of entries.
3.
Prepare Printed Materials
Prepare on course contest prizes by deciding which holes to place them.
Create day of program guide for participants and any other material
needed to pass out on the day of the tournament.
Three
Days in Advance
1.
Confirm Final Number and Pairings
Confirm with the golf course, food and refreshment people the final
number of participants. Finalize pairings by their request and handicaps.
Fax a copy of the pairings to the course.
2.
Money and Change Box
Have a money and change box ready for your volunteers to sell raffles,
mulligans, donations, etc.
3.
Confirm Contests with Golf Course
Coordinate your contest requirements such as circles on the greens,
lines in the fairways, etc. with golf course. Make sure they have appropriate
measuring and recording devices for contests.
Prior
to Tournament
1.
Put Up Hole In One and Sponsor Signs
Put each sign in full site on the entrance to each tee. Make sure the
tee box is set up for the correct distance for the Hole In One prize.
2.
Set Up Registration
Give yourself ample room to register numerous golfers at a time. Also
use this time to start selling raffle tickets, mulligans, etc. and distributing
arrival packages.
3.
Display Prizes
Show all tournament, raffle and auction prizes.
4.
Set Up Scoreboard
Make sure to locate the scoreboard where there is room to gather.
5.
Instruct Photographer
Lead him/her to the location of the photos. Its also a good idea
to give the photographer a list of golfers.
6.
Place Contest Markers on Holes
Dont forget to put the measuring and recording devices out before
the first group gets to a contest hole.
7.
Give Last Minute Instruction to Golfers
Inform all golfers the local and tournament rules and wish them good
luck.
After
the Tournament
1.
Post Scores
Total all scores and have someone double check for accuracy.
2.
Enjoy the food and Entertainment
Make sure that all the guests are enjoying themselves and that there
is ample food and beverages.
3.
Awards Ceremony
Announce the winners in reverse order. Bring them up to receive their
awards and take a picture of them. Announce and present a gift to all
your sponsors.
4.
Clean Up Site
Make certain to clean up after your food service and pick up the signs
on the course.
Post
Tournament
1.
Write Thank You Notes
All sponsors and volunteers must receive a personal thank you.
2.
Evaluate the Tournament
Take some brief notes evaluating the tournament to better prepare for
and improve next years event.
Courtesy
of,
Foresite
Sports
http://www.foresitesports.com/
Whether you are interested in supplies and/or services for your next
golf
tournament or attending a golf instructional program in your area,
Foresite Sports is here to help you "Stop Planning and Start Playing".