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True Center Persimmon Insert Finishes First in Putter Testing
To view TRUE CENTER putters online: http://www.louisvillegolf.com/store/truecenter.html
RANKMARK RATES TRUE CENTER NUMBER ONE
Rankmark, an equipment-rating firm used in the golf industry by media outlets, recently tested the TRUE CENTER Persimmon Insert putter. The TRUE CENTER finished number one in player testing.
"We are thrilled by the outcome our TRUE CENTER putter earned from the Rankmark testers, but we aren't surprised," said Josh Fischer, Vice President of Marketing. "The putter has slowly been gaining momentum since we introduced it. I think it is just a matter of time before more golfers discover how good Persimmon reacts on the putting green."
"Persimmon has long been associated with feel," said Mike Just, President. "The feel of the Persimmon insert in our TRUE CENTER putter line is very natural. It provides really good feedback to the golfer, which in turn allows him or her to make more putts; I think that is what the Rankmark test proves."
To view the test results:
http://www.rankmark.com/newsletter.asp
Rankmark had each tester putt four times from 10 feet with each putter being tested. The TRUE CENTER putter was up against the top selling offerings from the largest companies in the golf industry. Rankmark asked each tester to rate the "feel" of each club, then the testers stroked several putts and counted how many were actually "holed" with each individual putter, finally, after the testing was completed, Rankmark asked each tester to name their four favorites and awarded points to each club mentioned.
BEST IN SHOW
Putters finished in the following order: 1. Louisville Golf TRUE CENTER Persimmon Insert, 2. Breeds Confident, 3. Scotty Cameron Stainless Newport, 4. Pixl L 1.8, 5. Links Pyramid 902, 6. Ping Anser Specify, 7. Odyssey White Hot 2-ball, 8. Yes Golf C-Groove, 9. Never Compromise TDP 4.2, 10. Taylor Made Rossa Sport Maranello.
"To finish this well among some of the best sellers in the industry really gives us a boost," said Just. "We knew we had a winner when we released it."
TWO YEARS IN THE MAKING
After almost two years in development, Louisville Golf released the TRUE CENTER putter line at the 2002 PGA Merchandise Show in Orlando, Florida. The putter features a Persimmon wood insert fitted into the face of a stainless steel head.
The Persimmon insert is stained mahogany and applied by hand to each TRUE CENTER putter face by one of Louisville Golf's master craftsmen. The Persimmon insert gives golfers the feel and feedback they have not found in synthetic materials.
"Persimmon on the face of a putter provides the perfect feedback for golfers on the greens," said Fischer. "It's not too soft, nor too hard - it's just the ideal insert material."
"No man-made material can duplicate the vibration-dampening characteristic of Persimmon wood," said Just. "We applied the same principle that is behind the use of wood in the floors of gymnasiums. The vibration-dampening characteristics of a wood floor preserves the knees of the athlete who competes on it. The TRUE CENTER's Persimmon Insert provides the same sort of vibration-dampening so you feel the ball in your stroke and not the vibration from the impact."
Persimmon's natural `modulus of elasticity' (2,010,000 lbs. per square inch), or rebound characteristic, makes it ideal for putting; where feel between the putter face and hands must be synchronized. The communication between a golfer's hands and reaction of the ball at impact is the difference between a made putt and a near miss.
While developing the TRUE CENTER line, Louisville Golf discovered an added benefit to applying Persimmon to the face of the putters. Each TRUE CENTER putter weighs 325 grams, but to provide adequate room for the Persimmon insert, 70 grams were milled from the face of the stainless steel putters.
"By removing 21% of the putters' total weight from the center of the face, and replacing it with Persimmon, a very light material by comparison, we increased the TRUE CENTER's heel/toe weighting," said Just. "This enhances the classic heel/toe weighted designs they already possess, giving the TRUE CENTER putters a very high moment of inertia, or resistance to twisting, at impact."
The first four models of the TRUE CENTER line include a classic heel/toe weighted design with full shaft offset (TC-1, RH/LH), a heel/toe weighted semi-mallet with full shaft offset (TC-2, RH), a scoop-back blade with less offset (TC-3, RH) and a center shafted scoop-back blade (TC-3C, RH).
Each TRUE CENTER has a single sight line and comes decorated with the signature of Louisville Golf founder Elmore Just. Just was golf's leading expert on Persimmon and its use in the manufacturing of golf equipment. He founded Louisville Golf in 1974 and passed away on April 23, 2001.
"Elmore once said Persimmon is nature's gift to the game of golf," recalled Fischer. "I believe he would be very proud to have his signature on these putters. They stand for all he thought Persimmon wood could provide golfers - feel, control and enjoyment."
The True Center putter line is available from Louisville Golf by calling Toll Free 1-800-456-1631. Suggested retail price is $115.
To purchase a TRUE CENTER putter:
http://www.louisvillegolf.com/store/truecenter.html
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