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Alumni & Fans Golf Association Enters into
Broad Marketing Alliance with GolfServ
ORLANDO, Fla. (April 3, 2003) - The Alumni & Fans Golf Association announced today it has formed a broad marketing alliance with GolfServ, the leading provider of online golf content, commerce and services, to promote AFGA's premier national golf tournament, the Alumni & Fans Golf Classic.
As part of the deal, GolfServ will become the AFGA's primary national media partner and each participant in the tournament will be provided a free annual membership to GolfServ Advantage, a $29.95 value that will save golfers hundreds more each year.
GolfServ's network of Internet golf sites, the largest network on the Internet focused exclusively on golfers, includes Golf.com andGolfServ.com and reaches more than 2 million golfers monthly. The Alumni & Fans Golf Classic (AFGC) will have permanent placement across many sites in the GolfServ network, including Golf.com.
"The Alumni & Fans Golf Association is very pleased to name GolfServ as our national media partner," said Jay Skolnick, president of the Orlando, Fla.-based AFGA. "We know this partnership will enhance our efforts to bring the most exciting national amateur golf tournament to golfers coast to coast."
As part of the agreement all participants in the AFGC will receive a complimentary GolfServ Advantage membership with their paid AFGC Local Qualifying Event registration. In addition, registered players will receive the opportunity to enter multiple local qualifiers in their attempt to reach AFGC regionals. Also, current GolfServ Advantage members will receive a discount on AFGC tournament registration.
"GolfServ Advantage is committed to providing golfers a way to connect with each other," said Michael Lazerow, CEO of Chicago-based GolfServ. "An important part of that is getting our members to play with and against each other at our official events. The Alumni & Fans Golf Classic is the ideal way for our golfers to compete for fun and for a great cause."
Accessible through its flagship sites at http://www.golf.com and http://www.golfserv.com, or one of the 100+ affiliate partner sites of GolfServ, GolfServ Advantage offers members exclusive discounts on golf equipment and merchandise, green fees, golf travel, lessons, club exchange and upgrades, car rentals and hotels, among other opportunities.
The Orlando, Fla.-based AFGA will host The Alumni & Fans Golf Classic annually, a nationwide amateur event in which AFGA members will compete in qualifying events beginning in April around the U.S. in both gross and net divisions. Golfers will name the college or university of their choice and play in two-person teams for their schools, competing for the chance to play in the national championship in Orlando, Fla., and for the chance to provide scholarship funds in their names to their chosen schools.
To kick off its inaugural season, the AFGA presented a check in the amount of $10,000 to the FedEx Orange Bowl Foundation at the 2003 FedEx Orange Bowl game, to be used for scholarship funds.
Charter membership in the AFGA is free, and includes the right to compete in AFGC tournaments. For further information see www.afgaonline.com; call toll free 800-655-AFGA (2342) or, in Orlando, 407-248-2800.
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