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SMART F2 "Fairway Finder" Provides Golfers
of all Skill Levels with Real Benefits
LOUISVILLE - With Louisville Golf's new offering, the SMART F2 Fairway Finder, the 27-year old company hopes to inspire a new sensibility in golf.
"With most every other golf company aggressively marketing drivers that promise more distance, golfers have lost site of one thing - do you really know where your ball is going?" said Josh Fischer, Louisville Golf's Vice President of Marketing. "We designed the SMART F2 to be a club that could answer that question positively.
"I'd be willing to bet that a golfer who hits every fairway could beat a golfer who hits one or two big drives around. Accuracy needs to be affirmed, it is the surest way for a golfer to improve their play and enjoyment of the game."
The SMART F2 Fairway Finder is a driver manufactured of Persimmon and incorporates several design features that make it one of the most accurate clubs Louisville Golf has every produced. Louisville Golf has manufactured wood golf clubs for nearly three decades. In 1996, Louisville Golf founder Elmore Just designed the SMART Persimmon Driver to usher in a Persimmon Revival.
At 12.5 degrees of loft, the SMART F2 is designed to minimize sidespin. When a ball is in flight after being struck, it spins, but it cannot spin in two opposing directions. Backspin will circumvent sidespin if given the proper velocity. For most golfers, a higher loft is needed to generate more backspin than sidespin. This is why golfers are always more accurate with a 3-wood rather than a driver - the added loft allows sidespin to be overtaken by backspin thus lessening its variance to the target.
"The lower the loft of your driver, the harder it is to keep your ball traveling at your target," said Mike Just, Louisville Golf President and chief designer of the SMART F2. "Knowing this, and given the fact that a lot of golfers were looking to Louisville Golf because they had trouble keeping their low lofted, metal drivers in play, we designed this club to fill a need. Most golfers can't control a low lofted driver with a 45 inch shaft."
For swing speeds consistent with the fitting of a Regular Flex Shaft, the added loft of the SMART F2 will actually maximize the average golfer's distance, allowing the golfer to obtain their optimum launch angle. Unless a golfer is achieving his or her optimized ball trajectory off the tee, then the golfer is losing yards.
"The average golfer WILL NOT lose distance with the SMART F2 due to its higher loft," said Fischer. "In fact the average golfer will be surprised when they gain a few yards."
The SMART F2 was designed to give the average golfer more confidence, and the better golfer a scoring advantage, off the tee. With its natural attributes of accuracy and feel, the SMART F2 will have the lower handicapped golfer playing from the fairway more often. This is in part due to Persimmon's natural Gear Effect, which is maximized by the Brass Rudder.
The Brass Rudder, fitted on the back sole of the SMART F2, adds weight to a key area of the club. Adding weight near the bottom of the sole lowers the center of gravity while placing it toward the back of a Persimmon golf head increases wood's natural Gear Effect. Gear Effect, in short, produces corrective spin on mis-hits, allowing for a ball off target to move back toward the target line.. Metal possesses little to no Gear Effect, thus giving a Persimmon club a material advantage when it comes to accuracy.
The SMART F2 Fairway Finder will be offered in two stains, Acid Navy and Mahogany with a Premium Maple backing. It will be offered in a right hand and left handed model. Suggested Retail price is $269 in steel shaft, $299 in a graphite shaft.
The SMART F2 will be released at the 2003 PGA Merchandise Show next week in Orlando, Florida, and will be ready for distribution Feb. 1, 2003. The new Louisville Golf 2003 full product line catalog will be sent out at the end of Feb. 2003 featuring several new and exciting designs. Be sure to sign up for our mailing list to receive the 2003 Now Playing... Louisville Golf catalog. Click through here to sign up for our mailing list: http://www.louisvillegolf.com/contact.shtml#catalog
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