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Cleveland Golf Joins PGA Exchange
Boston, MA. (January 29, 2003) - Following its successful launch at the 2003 PGA Merchandise Show, the PGA Exchange, the official online wholesale buying destination for PGA Professionals, is pleased to announce that Cleveland Golf has joined the PGA Exchange (www.pgaexchange.com). Through the PGA Exchange, Cleveland Golf will market and sell its complete line of golf clubs and apparel products to PGA Professionals at over 10,000 PGA Professional-staffed facilities. The PGA Exchange is a major initiative of PGA Interactive, the production alliance of The PGA of America and Turner Sports Interactive (TSI) - an AOL Time Warner company, in collaboration with iCongo, Inc., a leading provider of collaborative e-commerce systems and solutions.
The PGA Exchange enables PGA Professionals to make more informed buying decisions, purchase products online, collaborate with suppliers, and obtain up-to-date product, inventory, order status and other information over the Internet. The PGA Exchange consists of a suite of collaborative marketing and communication tools, branded supplier company catalogs, an eProcurement/ordering system, a sales force automation system, as well as a comprehensive set of integration tools that allow for one seamless communication platform from a supplier's system to a retailer's system and vice versa.
"Cleveland Golf was attracted to the PGA Exchange because its sophisticated technology gives us the ability to efficiently market, promote and sell our products to PGA Professionals and golf retailers online," said Mark Perfetti, Vice President of Sales, Cleveland Golf. "In order to effectively showcase and sell our products to the trade via the Internet, Cleveland Golf will be taking advantage of PGA Exchange's golf product configurator that enables PGA Professionals and buyers to easily preview and order customized products including golf clubs, shafts and accessories."
"Cleveland Golf is one of the most highly regarded golf brands in the industry and we are excited to offer PGA Professionals and other golf retailers the complete selection of Cleveland Golf products to purchase through the PGA Exchange," said Irwin Kramer, President and CEO of iCongo, Inc., the developer and operator of the PGA Exchange. "We look forward to providing Cleveland Golf with this important online marketing, sales and order management resource to service and reach existing and new golf retail customers."
The PGA Exchange is now open to PGA Professionals to activate their online account, take the Online Training Course and order from suppliers' online catalogs. PGA Exchange is accessible online at www.pgaexchange.com
About Cleveland
Golf
Founded in 1979, Cleveland Golf is regarded as one of the forerunners
in product innovation, and produces the number one wedge used on the
PGA, Nationwide and LPGA Tours. On the PGA Tour Cleveland Golf is
represented by 2001 PGA Champion David Toms, 2000 Masters winner Vijay
Singh and Tour winners Don Pooley, Bob Estes, Jerry Kelly and many
others. Dignitaries for the company include Byron Nelson and Gary
Koch.
About iCongo,
Inc.
iCongo, Inc. is a leading provider of collaborative e-commerce supply
chain systems that enable companies and organizations to effectively
collaborate and communicate with their trading partners, market their
products and services online, generate new business opportunities
and efficiently transact business over the Internet. iCongo's suite
of e-commerce systems and services includes collaborative enterprise
portals, catalogs and eprocurement systems, private and public trading
exchanges, sales force automation, a comprehensive framework for the
development of customized marketing and communication channels, content
management tools, online tradeshow and exhibition systems, integration
and professional services. For more information please visit www.iCongo.com.
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