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Louie3 TRUE CENTER Persimmon Insert Putter:
A Weapon of Incredible Feel and Accuracy
LOUISVILLE - The Louie3 is the third putter in the Louie line, named after our namesake city, Louisville, now the 16th largest city in the United States. Its brass heel/toe construction is divided by a center piece of Persimmon which acts as both a bridge and an insert. The light weight of the Persimmon bridge accentuates the heel/toe weighted design of the putter while the Persimmon insert provides an incredibly soft and responsive feel at impact.
The Louie3, due to its Persimmon insert, was brought into the TRUE CENTER line of putters. Louisville Golf founder Elmore Just, whose signature the putter bears, once said: "Persimmon is nature's gift to the game of golf." Known for feel and accuracy, Persimmon makes for the perfect putting insert material because of its modulus of elasticity; this translates into a feel at impact that is not too soft, nor too hard - it is just right.
"This is the putter we have been developing for several years. We are really excited that we are now able to release it," said Josh Fischer, Vice President of Marketing. "It is a putter that feels tremendous putting the ball. Its feel is unlike any other putter out there."
"What makes the Louie3 TRUE CENTER so effective is its Moment Of Inertia (the resistance to twist on a club when it is hit off center)," said Mike Just, President of Louisville Golf. "Its MOI is literally off the chart, measuring at 29.25 ounces/inches squared. This is a very high MOI. It translates to an extremely accurate putter coupled with the feel that Persimmon is known for." By comparison, other putters typically have an MOI of around 15 ounces/inches squared.
"The two things we were trying to accomplish in designing the Louie3 TRUE CENTER putter were to provide a uniquely proprietary feel with the Persimmon center insert and move the weight to the heel and toe to get a higher MOI," said Fischer. "We have exceeded our expectations on both counts."
In addition to the Persimmon insert and the Brass body, the Louie3 TRUE CENTER is fit with a Stabilizing Pin that runs throughout the center of the putter head that provides feel and durability. It comes in one model that carries a half shaft offset neck. Currently more models are in the works.
"Persimmon is light and dense and durable. It gives us a manufacturing advantage due to the attributes it possesses that allows us to move the weight around," said Mike Just. "Metals are homogenous in terms of weight, so I think we have a design advantage when we need to move weight around in the head. The Louie3 TRUE CENTER is the first blade putter where we have just begun to take advantage of the benefits of this extraordinarily material."
The Louie3 TRUE CENTER comes in a right-handed model with a suggested retail price of $125. It is available directly from the manufacturer by calling toll free 800.456.1631, or by visiting Louisville Golf online: www.louisvillegolf.com
LOUIE3 TC NOW ON SALE! $105 To purchase, visit http://www.louisvillegolf.com/store/truecenter.html
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