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OGIO Schling Receives First patent; Progress Continues!
It took thousands of craftsmen and 109 years to build St. Peter's Basilica. Johannes Brahms spent 21 years composing his first symphony. Prescription drugs, on average, require 12 years to travel from the lab to the store. And J.K. Rowling spent more than five years writing her first Harry Potter novel.
To date, OGIO is three years into the Shling's creation. While we do not compare it to the world's great cathedrals, we are hopeful that it will challenge Harry Potter's popularity. And considering Rowling has sold more than 150 million books in her lifetime, that's really saying something.
Creating something as complex, yet as seemingly simple, as the Shling is more like reinventing the wheel than many might expect. We are deeply committed to make this the most user-friendly and popular carrying device the world has ever seen. (Hence, we have secured many worldwide patents pending for this component alone.) We have great confidence in its new and final form; however, its release date has not yet been determined. Because like great novels and resonant symphonies, the final structure needs editing and fine tuning. And that requires time.
The Shling remains one of our highest, and certainly most life-altering, projects. Meanwhile, OGIO has maintained focus on what OGIO does best: innovating across our entire product offering. As evidence, Golf Digest just named the OGIO Stinger and the Grom as its Hot List "Editor's Choice" and "Highly Recommended" bags, respectively. The June 2005 issue of Stuff Magazine listed OGIO's Edge as the only golf bag among the "gear you need to begin your quest for a PGA Tour card."
Add this to the patents we've been awarded (including our first of many FOR the Shling!); the events we are actively sponsoring; and the professional athletes with whom we have aligned; and we have great reason to celebrate!
We move forward with the Shling's development with tremendous enthusiasm and anticipation. We are immersed in the creation of our 2006 golf, action sport, and work collections. And there are other surprises on the horizon.
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